Norton Rose Fulbright has been forced to retain its legacy Fulbright & Jaworski banner as its registered name in the US temporarily for regulatory reasons.
The firm will still operate under the global Norton Rose Fulbright brand in its American offices. However, the length and complexity of the process of complying with state bar requirements in the 50 states in which the firm practises means the legal entity’s name will remain the same.
Companies House filings show the US arm is still titled Fulbright & Jaworski International LLP, while an email sent to clients by US head Kenneth Stewart on the merger launch date on 3 June was signed by Stewart as “managing partner, Fulbright & Jaworski”.
The firm intends to change the legal name to Norton Rose Fulbright in the as soon as it is able to.
The Jaworski name, harking back to Leon Jaworski, the second special prosecutor during the Watergate Scandal, has nonetheless disappeared from marketing materials and business cards globally.
Other members of the firm’s overall Swiss Verein have adopted the tags Norton Rose Fulbright Australia, Norton Rose Fulbright Canada and Norton Rose Fulbright South Africa. The latter, however, took on the full name Norton Rose South Africa (incorporated as Deneys Reitz) when joining the group in 2011, with this suffix remaining.
Meanwhile, the reference to the Norton Rose “Group” in the overall network’s formal name has been dropped, with the global business now referred to as Norton Rose Fulbright.
The news follows a number of curiosities related to the tie-up between the UK’s Norton Rose and Houston’s Fulbright, including the fact that partners within both London and Dubai will practise as members of separate LLPs, while Dubai partners from the two legacy firms are currently working out of offices in separate parts of the emirate (10 June 2013).