Marketing heads at London’s top 60 law firms are paid as much as £477,000, according to a survey conducted by marketing recruitment consultancy Carter Murray.
The survey, sent to the top 60 firms of The Lawyer UK 200 in 2013, had a 58 per cent response rate – with respondents weighted more heavily towards larger firms.
For law firms within the top 20, marketing heads earn a base salary of between £170,000 and £345,000 – with bonuses ranging from £30,000 to £132,000.
None of the marketing chiefs at the top 20 firms is a partner. However, some of these employees are likely to earn more than some of the partners on the bottom rung of their firm’s equity spread. In 2013, 15 of the 20 firms in the top tier of The Lawyer UK 200 paid at least one of their equity partners less than £477,000.
At firms between number 21 and 40 in the UK 200, employees in the head marketing role took home a base salary of between £88,000 and £200,000, plus a bonus of up to £75,000.
Meanwhile, those at the remaining 20 firms earn between £88,000 and £139,000, with an added bonus of up to £45,000.
Fewer than half of the survey’s respondents received a pay rise in 2013, but the vast majority – 72.7 per cent – were optimistic of taking home an increased pay packed this year.
A total of 67 per cent of the marketing heads in question joined the role from a legal background. However, 12 per cent previously worked in banking, and a further 12 per cent from the accountancy sector. Research, agency and the fast-moving consumer goods sectors accounted for 3 per cent of legal marketing chiefs apiece.
The survey demonstrates that business development and communications heads at the top 60 law firms earn less than their marketing counterparts, earning a base salary of between £80,000 and £163,000. At top firms they are also paid a bonus of up to £80,000.