Wright Hassall deploys Lexis® InterAction® to Roll-out CRM Firm-wide

LexisNexis® Enterprise Solutions, a leading provider of content and technology solutions, has announced that Midlands-based legal practice Wright Hassall is deploying Lexis® InterAction® to roll out CRM as a strategic discipline across the firm. The solution will be available to over 250 users in Wright Hassall’s office in Leamington Spa, which provides legal services across the Midlands.

InterAction will facilitate a strategic approach to client relationship and service delivery management in the firm. The relationship intelligence derived from data residing in the solution will help drive business development and revenue generation activity. Up until now, the firm has used multiple spreadsheets and databases for client relationship tracking and marketing-related activities.

“InterAction is the de-facto enterprise CRM solution for legal firms,” said Vikki Whittemore, Director of Business Development, Wright Hassall LLP. “Many of us in the firm in the business development, IT and fee earning functions have used InterAction in previous roles, and so already have first-hand experience of its capabilities. Its selection was a no-brainer. InterAction will remove all the hitches in our current client management function while enabling us to continually enhance our services to meet changing customer expectations.”

“Today, CRM is undergoing resurgence as a discipline in the professional services sectors,” commented Andy Sparkes, General Manager, LexisNexis Enterprise Solutions. “Many firms have a wealth of client data residing in databases and business systems, but without coherent analysis, it is meaningless. InterAction will help Wright Hassall combine firm-wide client data and use the insight for targeted business development, relationship management and service delivery activities. We are delighted to be partnering with Wright Hassall.”

The Lexis InterAction customer relationship management solution is designed for professional services organisations to help drive profitable, business relationships to accelerate firm growth and increase revenue.  Providing powerful relationship intelligence that goes beyond ‘who knows whom’, the solution uncovers unanticipated risks, facilitates personalised and streamlined  communications  and enables execution of business development plans that can be measured by client, segment or industry – all enabling firms to deliver value and exceed client expectations. InterAction can also be securely accessed by users ‘on the move’ from a range of mobile devices.

About LexisNexis Legal & Professional

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organisations to make informed decisions and achieve better business outcomes.  As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organisations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of Reed Elsevier, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide.

As a leading provider of software platforms, LexisNexis® Enterprise Solutions (www.lexisnexis-es.co.uk) works with customers to drive productive, efficient and reliable business decisions. Its solutions include Lexis® Visualfiles®, for case management and workflow; Lexis® Redwood Analytics®, for business intelligence and budgeting software and services; and Lexis® InterAction®, a customer relationship management tool and LexisOne™, an enterprise-grade business management solution powered by Microsoft Dynamics®AX.