Shoosmiths is looking at separating its volume business from the commercial part of the firm, with the aim of having two standalone brands.
The move, which is subject ;to ;a ;partner consultation, comes as competition in the volume sector escalates, with firms looking to establish the first post-Legal Services Act brand.
Shoosmiths ;chief executive Paul Stothard said: “Our brand was last reviewed five years ago and since then the firm’s undergone a transformation in terms of its size, fee income and reputation.
“We’ve ;historically managed all our services for businesses and individual clients under one corporate brand, and we felt now was a good time to revisit that thinking to see whether our brand is still effective for all our clients.”
Stothard added that the project will also look at the firm’s service positioning.