Tulkinghorn, as the saying goes, kids you not. The depths to which firms will sink to get publicity just got lower, the cheesiness of marketing ideas just got smellier. And it’s all thanks to Welsh powerhouse Leo Abse & Cohen.
It actually almost hurts to type these words, but here goes: the firm has had the brainwave to sell what it calls “Good Will vouchers”. Geddit? It’s a voucher, and with it, you can buy… a will. At Christmas. The time of goodwill. Eh? Genius.