There's no getting away from it, Mipim is all about selling. And with 13,000 delegates and many more property professionals joining in for the ride, it's important to stand out from the crowd.
Tulkinghorn was particularly struck by the approach of one foxy participant from South Africa (check out the job title), whereas Lovells took a more subliminal approach, plying hungover guests with delicious chocolate bars (see above).
The truth is, no opportunity should be missed. When a female partner at one City firm resorted to using the male toilets in outrage over the charge for the ladies, she wasn't about to let the moment pass her by. After being met with a round of applause as she emerged from the stall, an impressed bystander handed her his business card. He proved to be the firm's best lead all week.