Travers Smith has advised new client Channel 4 on a deal that will see it broadcast Channel 4 HD on Freeview.
Travers commercial partner Richard Brown worked alongside senior associate Ben Chivers and Channel 4 in-house counsel Rebecca Miller on a project that will see the broadcaster’s high-definition programming broadcast via the group known as Multiplex B.
BBC subsidiary BBC Free to View is the licenceholder for Multiplex B. The BBC was advised on the deal by Olswang partner Selina Potter and associate Andrew Danson, along with BBC in-house counsel Neeta Mashru.
Brown said of the deal: “With subscription-free high-definition broadcast television now available in the UK, we’re delighted to have worked with Channel 4 on this ground-breaking agreement that sees Channel 4’s HD Channel available to millions of viewers in the UK.”
Travers acts for a number of media clients, including Virgin Media, Pinewood Shepperton and talkSPORT.