A new line in recruitment

London media firm Olswang has abandoned the traditional colour shots of pin-stripe suited partners for a new brochure aimed at attracting recruits.

“Our trainees tell us that what they would have found most useful was a chat with some of our present trainees to find out what being a trainee at Olswang is really about,” said partner Jonathan Goldstein, head of trainee recruitment.

To add to the air of informality, the brochure is filled with self-portraits and artistic impressions of colleagues created after “an evening at the drawing board”.

The former trainees add their comments, such as: “It was the toughest interview I ever attended” and “During my training I worked on high profile music litigation, the disposal of a defence division (including the inspection of torpedoes in Cornwall), lots for radio companies and spent weeks at a record company on a flotation.”