Careers: In brief

UK-based Professional Services Marketing Group (PSMG) launched a marketing qualification tailored for the professional services sector last week. The new initiative, which has been developed in partnership with the Cambridge Marketing Colleges, offers the Chartered Institute of Marketing (CIM) Professional Diploma in Marketing, which is tailored for those in the professional services industry. The course addresses the skills and development needs of a marketer working in the professional services sector with a focus on four areas: marketing planning, marketing communications, market research and marketing management in practice.