Doin’ it for the kids

Should a miracle occur before the witching hour tonight (20 July) and the secrets of the final Harry Potter book stay that way until midnight, remember that it’s thanks to Reynolds Porter Chamberlain (RPC) associate Umayya Abu Deeb.

Should a miracle occur before the witching hour tonight (20 July) and the secrets of the final Harry Potter book stay that way until midnight, remember that it’s thanks to Reynolds Porter Chamberlain (RPC) associate Umayya Abu Deeb.

Potter’s publishers Bloomsbury have cried “accio” and RPC has responded. The media specialist has despatched Abu Deeb, complete with her wand and book of spells, to Bloomsbury. See story.

There, with stout heart and stern face, she will be ready to cry “expelliarmus”, lest those of a Slytherin persuasion attempt to spread news of the tale using the Muggle magic of the internet.

And, bless, it’s all for the kids. As RPC IP partner David Hooper says: “Not to spoil the fun for the children is what it’s all about”.

Yes, that’s right. It’s all about the children. And nothing whatsoever to do with protecting the world’s largest-ever publishing phenomenon and bucketloads of cash.

Let’s hope Abu Deeb has no need to utter the dreaded Avada Kedavra. At least not at Hooper for making her stay up all night.