Business development director Elliot Moss, who joined the firm from advertising agency Leagas Delaney in May, said the move was designed to distinguish Mishcon from its competitors.
“Every firm flogs client services without asking what clients want,” Moss commented. “There’s very little distinction between firms.”
Mishcon has made six business development hires, including managers Verity Roberts from insurance broker The Judge and Faye Gardiner from rebranding company FutureBrand.
Each manager will work closely with fee-earners from the firm’s key practice areas.
The firm has also recruited Charlotte Bienvenu from legal consultancy Hildebrandt to the newly created role of strategic analyst.
“Charlotte will put together business insight documents to help us better understand client businesses,” Moss explained. “It’s the way advertising agencies would market.”
Mishcon is currently examining the opportunities open to the firm in the post-Legal Services Act world. Moss said all options were up for discussion.