Tulkinghorn understands that law firms have a tough job on their hands – making lawyers do work when they would rather be sipping Pimm’s.
He is not sure what to make of the approach CMS Cameron McKenna took to this problem. The firm put postcards on every lawyer’s desk with pictures of ballerinas and a five-point motivation checklist based around the well-known artistic mantras ‘trust, discipline, candour, support’ and – best of all – ‘stretch’. Apparently the card is designed to produce the sound of 500 lawyers groaning at once.
Tulkinghorn is quite sure that the Royal Ballet School does not put out postcards with pictures of lawyers on to motivate their dancers.