ASB targets clients of City competitors

South East firm ASB Law has launched a three-year strategy aiming to crack £25m in turnover by 2010.

The strategy includes a significant recruitment drive and follows a performance review initiated last year.

Andrew Clinton, who became managing partner in May 2006, said: “We’ve taken a comprehensive look at where the firm is and where we’re going.

“The Legal Services Bill will increase the sophistication of clients and competitors, and when I became managing partner I decided it was time to have a clearer sense of direction [for the firm].”

ASB recorded a revenue of £17.6m for the last financial year, leaving it just short of 100th place in The Lawyer’s UK 100.

Clinton added that the strategy involved a push to provide selected legal services for regional corporations with £75m-plus turnovers “who will go the City for certain kinds of work”.

The firm will also provide a full-service offering for smaller corporations and owner-managed businesses with £5m-75m turnovers. This will include a push on cross-selling to the private client team. Clinton confirmed that the strategy involved hiring “on a reasonably aggressive scale” in its core areas of litigation, commercial and employment, as well as in its niche practices of construction and aviation.