Sage of reason

A new yardstick for measuring success has been proposed by the chief operating officer of one aspiring silver circle firm – the ‘just because’ method. It’s a highly complex system to justify membership in the upper echelons of City firms.

“If you can ask any in-house counsel or client ‘do we belong in the silver circle?’, and they say ‘yes’, and then you ask them why we belong there, and they answer ‘just because’ – well that’s when you know you’ve really made it.”

Why doesn’t Tulkinghorn think this will catch on? Just because.