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A modern approach to law firm marketing demands a culture shift

By Darryl Cross CMOs must partner with lawyers to develop client-centric business development models that foster firm-wide trust and transparency. As client demands grow and market competition increases, law firms are rethinking growth strategies to enhance the client experience. With a 360-degree view of the client, the chief marketing officer occupies a unique position to […]

New market dynamics require a new approach to legal services

By Sanjeev Gandhi Law firms operate within a highly competitive market, where the rules of the game have changed. As clients become more informed about process, value, and alternative services, long-term relationships are being challenged. New client demands bring new challenges for law firms as they look to drive growth, maintain profitability, and compete in this […]

Strategies for enabling client-centric delivery model

Law firms operate within a highly competitive market where the rules of the game have changed. As clients become more informed about process, value, and alternative services, long-term relationships are being challenged. Clients are now setting the agenda, requiring a shift to a client-centric strategy. To thrive in the new client-empowered era, firms must make […]

Navigating a new reality in the client-empowered era

To thrive in the new era of the empowered client, law firms must make investments designed to modernise the way they run their firms and service their clients. This requires changing culture, developing new competencies, and operationalising new ways of working. Innovative technologies are key enablers to accelerating rms’ transformations in these areas. New research […]