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A new London company claims to be the first advertising agency to cater specifically for law firms. Reputation, which provides advertising consultancy, concepts and production services for the legal profession, was founded by former Stephens Innocent solicitor Renagh Christopher. She claimed lawyers had only recently considered advertising to win clients. "Instinctively, they do not want to do a Persil or a Rowntrees, or be seen to be offering 'miracle solutions'. Therefore, personal contacts have traditionally been the source of new business," she said.