Senior lawyers from Clifford Chance and sports marketing group IMG have teamed up to launch a new niche firm, onside law.

The brand new sport, fashion and entertainment law firm has been launched by former Cifford Chance senior associate Simon Thorp and former IMG in-house lawyers Oliver Hunt and Jamie Singer.

Commenting on the launch of onside law Thorp said: “We’ve got a unique blend of magic circle and industry experience. There’s an industry reaction on the cost and quality of service from bigger firms.”