| Several years ago Bird & Bird’s European expansion
programme was blamed for keeping the firm’s profit
low. Now the international push, a strategy
conceived and promulgated by chief executive David
Kerr, is pinpointed as the reason the TMT firm can
attract stellar laterals (such as the team headed by
Simon Shooter that is due to join this year) and win
top-tier technology instructions.
This combination is helping Bird & Bird to edge its
revenue up towards the £100m mark for the first
time, while its average profit per equity partner
(PEP), which stalled for years as the cost of the
expansion bit, surpassed £400,000 last year.
Kerr has stuck to his guns and now it is paying off.
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