| When The Lawyer UK 100 Annual Report was
published in September, the performance of one
firm in particular stood out. Pinsent Masons topped
the charts for its percentage rise in average PEP,
with a whopping 70 per cent increase, from
£234,000 to £400,000.
Much of the credit for the firm’s return to form
goes to managing partner David Ryan for getting a
grip on costs post-merger. Yes, that has meant
reducing headcount, but it also meant Ryan
promoting internal teamwork to raise revenue and
improve its drab financials.
Ryan and his management board led initiatives to
build special client teams with a mix of partners
from the two legacy firms. The teams pooled their
contacts and cross-sold. Pinsent Masons started to
win seats on some juicy panels as a result.
Ryan also kicked off an efficiency drive to ensure
any added revenue went straight to the bottom line.
A strong performance all round. | 
