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Hogan Lovells to rethink name over trademark issues

1 April 2010 | By Gavriel Hollander

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The merger between Hogan & Hartson and Lovells has hit another snag after it emerged that the Hogan Lovells name has already been trademarked by a road haulage company in Nebraska.

The soon-to-be-merged firm could now face a costly litigation battle unless the  name is changed.

It is understood that senior management at both firms are considering a number of alternative monikers including Love Harts, Love Hog and HoLo.

Hogan Lovells Haulage confirmed that it has instructed counsel and is prepared to act to stop the transatlantic firm from using its brand name.

Chief executive Jack Ennory told The Lawyer: “Our brand’s very important to us and the people of Nebraska recognise that. The last thing we want is to have a bunch of limeys calling us up for legal advice - we’re just not qualified for that sort of thing.”

A Lovells spokesperson said: “We’re taking the threat very seriously indeed. We’re aware of the cultural sensitivities around an issue like this and the last thing we want to do is take on the Nebraskan truckers.”

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Readers' comments (12)

  • Mike | 1-Apr-2010 10:00 am

    So who would go to Lovells for IP advice then?

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  • Me | 1-Apr-2010 10:10 am

    Love Harts. Jack Ennory. Nebraskan truckers. Very amusing!

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  • Anonymous | 1-Apr-2010 10:12 am

    Mike - don't be a twit. What date it is again?

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  • Anonymous | 1-Apr-2010 10:18 am

    if only it were true. happy 1st april everyone

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  • Jack Ennory | 1-Apr-2010 10:27 am

    To 'Me' at 10.10am, if anyone else suggests I am not a real person, I will sue their buck-toothed plum-voiced asses off. You see if I don't...

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  • Philip Brund | 1-Apr-2010 10:56 am

    Still sounds better than Clifford Chance as a name, even if you name it LoveHogs!

    I much prefer it to Hogan Lovells anyway...thank god for Nebraskan Truckers!

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  • Anonymous | 1-Apr-2010 11:40 am

    HAPPY APRIL FOOLS! suckers

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  • DHL | 1-Apr-2010 11:56 am

    Jack Ennory - Jackanory, tell a story. Very funny.

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  • Anonymous | 1-Apr-2010 7:03 pm

    If only this were true, but I think I'd go for Hogan's heroes!

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  • val | 6-Apr-2010 11:42 pm

    1. this appeared on my australian email after noon on 1 april
    2. hence, as I understand the legislation relating to april fools, the person responsible is a fool for 7 years
    3. it would be my interpretataion that this penalty would, however, apply only in australia
    4 where nobody would notice anyyway

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