Goodman Derrick acts for Chime on People Marketing UK and WARL Group acquisitions

Goodman Derrick’s corporate department is continuing to act for Chime Communications on its buy and build strategy with two further acquisitions completed in May. Chime has acquired 100 per cent of the share capital of sports marketing and communications agency People Marketing UK Ltd and WARL Group Ltd, a specialist ‘shopper’ marketing agency.

Initial consideration for the People Marketing UK Ltd acquisition was HK$128m (approximately £11m), while the initial consideration for the WARL Group acquisition was £4.5m with further deferred consideration dependant on performance.

The Goodman Derrick Chime team is made up of corporate partner Philip Langford, corporate partner Tanya Shillingford and senior associate Jessica Nugent.