The families of the Hillsborough victims put their trust in what they took to be expert advice. They were sadly disappointed and now, they are planning to take legal action.
In the near future, others may find virtual ambulance chasers offering legal or quasi-legal advice online. But it is not just grieving relatives who will be the targets of such marketing. The digital revolution will mean that companies too will find themselves subject to virtual pitches for business - some from bona fide law firms and some from sharks.
The issue for City firms, like the issue for decent sole practitioners, is how to ensure that their potential clients know how to discriminate and how to make apparent that their advice is of the best quality.