News Energy and environment In-house Law firms Panel reviews Freshfields and Links win coveted places on BP’s UK panel By Margaret Taylor 26 May 2011 13:01 21 December 2015 12:39 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Legal Aware (BPP Legal Awareness Society) 26 May 2011 at 13:28 This is a very inspiring article. Freshfields and Linklaters are held in high esteem by members of our student society of MBA students with an interest in commercial law. The BP Rosfeld joint venture saga was of particular interest to our group. Reply Link Anonymous 26 May 2011 at 13:32 The race to the bottom continues apace. We were undercut by 25% on our lowest possible pricing on a PS tender 1 year ago by a firm who adopted the “win at all costs” approach to this and other work. The firm whose bid won has now been forced to merge with another thus demonstrating the futility of this approach in the short-term if you don’t have the liquidity to run loss-leading projects just to maintain your client base. In the long-term, even if you have the reserves or balance of work to undertake loss-leading work in a difficult market and “wait out” the dip in work, why do you think the clients will pay more later? The benchmark has been set and your services devalued. They’re a truly Blue-Chip client, I just hope the sums add up! Reply Link Oliver 27 May 2011 at 11:38 Does the BPP Legal Awareness Society really exist? Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.