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Categories:East Midlands

Flint Bishop strikes up online allegiances

14 September 2009 | By Matt Byrne

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Derby-based Flint Bishop is ramping up its online ­private client services in an attempt to combat the threat of alternative ­business structures entering the legal market.

The firm has formed ­partnerships with organisations including the British Medical Association, Breast Cancer Care and Oxfam.

The network of ‘affiliate partners’ has given Flint Bishop a total audience of more than three million and generated as many as 500 transactions per month.

“To maintain control over our brand and ensure we deliver the highest level of service possible, we decided not to join a group or alliance of firms marketing private client legal services,” said Flint Bishop managing partner Ken Dixon.

Last week online legal alliance QualitySolicitors. com announced it was launching a marketing ­campaign that includes a loyalty card for clients (The Lawyer, 7 September).

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Readers' comments (1)

  • Boyd Butler | 17-Sep-2009 2:53 pm

    A fantastic move to sign up with partners. Win-win is truly the best way of developing a business. Every law firm in the country should be looking at its existing partnerships and finding others like it. There's nothing easier than offering a win-win to a partner and then marketing to their hard-won clients. As long as you offer the right value. I wish more law firms would do this. There are hundreds of partners out there it just takes a little effort. Wills for charity members seems to be the obviously successful one. National Trust members are a great target...

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