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Derby-based Flint Bishop is ramping up its online private client services in an attempt to combat the threat of alternative business structures entering the legal market.
The firm has formed partnerships with organisations including the British Medical Association, Breast Cancer Care and Oxfam.
The network of ‘affiliate partners’ has given Flint Bishop a total audience of more than three million and generated as many as 500 transactions per month.
“To maintain control over our brand and ensure we deliver the highest level of service possible, we decided not to join a group or alliance of firms marketing private client legal services,” said Flint Bishop managing partner Ken Dixon.
Last week online legal alliance QualitySolicitors. com announced it was launching a marketing campaign that includes a loyalty card for clients (The Lawyer, 7 September).