Fisher Meredith wins after ad ban

LAW FIRM Fisher Meredith has won compensation after controversial advertisements were banned from London Underground.

Two posters were outlawed because London Underground feared they were sending out an anti-police message.

The first poster was banned last November. It advertised Fisher Meredith's actions against the police force.

But a second poster, advertising the London law firm's criminal department, was only banned on the day it was supposed to be distributed, and after London Underground's media brokers had already approved it.

The second poster read: “Dear Bystander. We'll arrest you anyway. We can correct terrible mistakes. Fisher Meredith Solicitors Crime Department.”

The South London firm won compensation from media brokers Transportation Displays Incorporated (TDI) for breach of contract.

London Underground has now agreed to run Fisher Meredith's remaining posters for free at Victoria and Vauxhall underground stations.

But the banned posters will never be seen on the tube.

Fisher Meredith senior partner Eileen Pembridge says: “They were thinking of it as some kind of Socialist Workers' Party rallying cry against the police. But the police have not complained and actually asked for copies of the posters because they are a hoot.”

Renagh Christopher, chief executive of advertising agency Reputation which dreamt up the campaign, says: “These are groundbreaking adverts. I don't think this sort of advertising has been done before by law firms. Lawyers tend to be quite conservative in their adverts.”

Neither London Underground nor TDI were available for comment.

Pembridge says: “It is just TDI being old-fashioned about it. These posters ran elsewhere, but they didn't run on the underground.”

Christopher says: “We wanted to publicise the fact we had this specialist area of litigation which was bringing a claim against the police, and we wanted to tell the public that we offered the service. London Underground misinterpreted the first advert. They thought we were trying to have a go at the police, rather than publicising a speciality of the firm.”