LG returns to Lawrence Graham in branding revamp

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Readers' comments (15)

  • Post office and Consignia come to mind

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  • A tired management shuffles deckchairs-- a firm in terminal decline

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  • About 5 years too late - and no doubt within 12 months of this next re-branding exercise they'll have to do it again when they merge!

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  • I thought they reverted back to Lawrence Graham last year?

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  • Reverting or reverting back? Tard on.

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  • Ooohhh. DARING. Happy capitalising on recently identified synergies, etc, etc.

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  • Hard to understand why this is deemed worthy of a press release.

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  • In preparation for opening an office in Seoul?

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  • Itr's only a story because the odds are that this type of identity reclaim signals the start of an end game. Shame as I thought their fridges were OK.

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  • I'm sure it had nothing to do with LG eletronics.....

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  • I too was under the impression that they had ditched the LG thing years ago, but yeah, whoeever said post office/consignia is spot on. Also, did they not know that there is quite a big electronics manufacturer called LG?

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  • Why don't they call the firm LJD (lawyers, just different).

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  • The LG in consumer electronics is a lower mid market brand which is seen as a rather cheap, third choice option...

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  • This is a firm that seems to spend a fortune on "branding"! Have a look at this - http://www.glazer.co.uk/Design/Lawrence/challenge.html where the marketing gurus decided that "graduate recruitment advertising is analogous to ‘dating’"!
    And now this latest "re-branding" exercise is being enthusiastically tweeted by the new marketing team (an outfit appropriately called "Brand Remedy") as providing the firm with "consultancy, creative design and full brand guidelines" - all this just to revert to LG. No wonder the partners are not making any money.

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  • If you make a mistake, the biggest error you can commit is to not correct your actions.
    Snigger at the LG electronics link, but at least the firm is correcting its mistake.

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