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Intellectual property

Our mission is to safeguard and enhance our clients brands and reputations. Through our expertise, we strive to reduce the time our clients spend dealing with problems in order to achieve their desired result, thereby increasing the value of their brands.

Our dedication in delivering the right solutions for our clients prompted Edward Fennell, legal columnist for the Times, to describe us as ‘the legal label to die for’.

Spanning many sectors, including retail, automotive and technology, our clients describe us as ‘imaginative and solution oriented’.

Our services range from helping you to create new brands, advising you on ways of protecting and exploiting them and preventing others from abusing those brands. We offer a fixed-fee trademark and design right filing, registration and portfolio management service, giving you the ability of having all of your IP services dealt with under one roof.

We are also the UK member of CAPIP, which is a European association of law firms providing immediate response teams to global brand owners faced with importation into any European country of counterfeit product.

We’ve spent 167 years building our brand, so you can feel confident in trusting us with yours, just like McDonalds, IKEA and Samsung.

For more information on intellectual property click here.

Recent experience

  • Acting for a global retailer faced with a claim that the use of its gift cards infringed a third-party patent
  • Licensing new technology created by a university client to a large petrochemical business
  • Utilising little-known aspects of copyright law to prevent an iconic footwear brand from losing rights to its historic logo
  • Protecting the value of luxury brands by stemming the tide of copycat products from the UK and abroad

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Briefings from Shoosmiths

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Analysis from The Lawyer

  • Hester: declined bonus worth almost £1m

    Pay checks

    Compliance and corporate governance codes for large financial institutions will undoubtedly include provisions to regulate high pay in the future

  • high street 150

    Focus: Alternative business structures - Law and new order

    There’s more to the ABS model than attracting the man in the street and procuring external investment. Partners at the big corporate firms, take note…


2 Colmore Square
38 Colmore Circus Queensway
B4 6BJ

Turnover (£m): 87.00
No. of Lawyers: 373