BTI names DLA Piper in ‘Brand Elite: Client Perceptions of the Best-Branded Law Firms’
DLA Piper has announced that the firm has been recognised by the BTI Consulting Group in its newly published 2014 BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms.
The law firm’s well-established track record of client service excellence distinguished the firm as one of just three with the best long-term prospects, according to clients. DLA Piper also ranked among the 26 top-branded law firms, placing the firm in BTI’s ‘Brand Elite’.
Between March and July 2013, BTI conducted interviews with 300 corporate counsel at large and Fortune 1000 companies to determine potential clients’ perception of law firm brands. Nearly 450 law firms were evaluated to identify those who deliver superior client service and provide innovative strategies.
The BTI recognition is the latest that places DLA Piper among the most powerful law firm brands in the world. Earlier this year, the firm ranked fifth on Acritas’s Global Elite Brand Index and sixth on Acritas’s US Law Firm Brand Index.
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