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Once again readers of The Lawyer have been treated to news of yet another "one-stop shop". This time it's Simmons & Simmons whose marketing department seem incapbale of coming up with something more original (13 September).
How right your reporter was in the same issue to question whether this whole trend is nothing more than a tired catchphrase that firms tag onto new business initiatives whether they are orginal or not.
It's time firms sold themselves on their work and service and not on slogans.