FFW protects new strategy moniker
Field Fisher Waterhouse (FFW) has revealed its three-year strategy, known as the ’Virtuous Triangle’, and has even gone as far as trademarking the term.
Moira Gilmour
The triangle refers to the three key practice areas - corporate, IP/IT and regulatory - that encompass the City firm’s policy in terms of geographical expansion, partner recruitment and client targeting.
FFW is the latest firm to trademark legal jargon after Lovells also protected the use of its ’Mexican wave’ strategy in 2004.
The Virtuous Triangle has been designed to “focus investment decisions”, according to managing partner Moira Gilmour, allowing the firm to target sectors that are heavily regulated or have large IP or technology elements.
“We see this as a very involved strategy, with cross-selling a major driver,” added Gilmour. “And from the Virtuous Triangle there should be loads of spin-offs to different areas of the business.”
She said the strategy did not only involve beefing up the three core practices, pointing to last month’s hire of former Morgan Lewis & Bockius employment partner Simeon Spencer, whose clients are based largely in the technology sector.
Lovells entered the trademarking game shortly after rolling out its Mexican wave outsourcing model in 2003.
Readers' comments (9)
Anonymous | 12-Apr-2010 11:12 am
Their protection includes "employment agency services" - going to be providing those any time soon?
Also "employment counselling" - can we ask them for their advice on how to deal with age discrimination legislation, please.
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Anon | 12-Apr-2010 1:17 pm
Like most FFW marketing initiatives, this one may be revoked for non-use.
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Anonymous | 12-Apr-2010 2:08 pm
i'ts not a very good name is it? can't imagine why anyone would even want to infringe that IP right
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Barbara Cookson | 12-Apr-2010 2:35 pm
One fears the Lawyer may have drawn attention to the descriptive asociations for the relevant public. However it is good to see loyality over so many years to the Hodgert strategy form last century
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Anony-mouse | 12-Apr-2010 3:55 pm
What a rubbish trade mark. What makes these services "virtuous"?!
I really hope they didn't pay some marketing firm thousands of pounds to come up with that catchy phrase.
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Anonymous | 13-Apr-2010 10:53 am
Does it draw any similarities with the Bermuda Triangle?
Ideas and strategies may cross the threshold of the 'Virtuous Triangle' (no FFW permission to cite), but are never seen or heard from again.
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Makers of dairy produce in general | 13-Apr-2010 3:44 pm
It might also be a suitable trade mark for a low fat version of Dairylea.
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rmb.flk | 13-Apr-2010 5:52 pm
This is a late April Fool, isn't it?
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Anonymous | 18-Apr-2010 6:18 pm
You are now entering the "Virtuous Triangle" Mark Abell/Moira Gilmour/Nicholas Thompsell spin zone. Proceed with caution.
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