Eversheds restructures to avoid brand confusion

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  • ...you need to HAVE a brand for there to be any confusion, surely?

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  • "Our objective is to be a dominant player for City work.....".
    Yes, you always need a regional network in order to able to achieve that.

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  • Whilst I am not a big fan of Eversheds I don't follow Anonymous@4:49pm's comment. Why can't Eversheds be a dominant player in the City and have a regional network? Price Waterhouse Coopers, to name just one of the big accountants, has numerous offices across the UK. They also manage to be the UK Number 1 firm.

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  • Funnily enough when Eversheds actually initiated the Legal Systems Group, it did so by intentionally keeping the LSG practice distinct from the Eversheds brand to prevent brand devaluation. Now they are subsuming the LSG into mainstream Eversheds to maintain a strong brand... This must be a contradiction in terms!

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  • Dayglo, I take it that you have it on good authority that Deloitte bow down to PwC?

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  • @Tax 10.30 am - my authority for the statement is Accountancy Age who reported in their 2010 survey that PWC were the top firm in the UK and that Deloitte came second.

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  • Poor LSG, seeing their brand lumped with "redundancy fever" Eversheds.

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  • What everyone seems to be forgetting is that various parts of LSG were part of Real Estate before being moved into LSG!

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