News Business Leadership Law firms Eversheds restructures to avoid brand confusion By The Lawyer 10 October 2010 00:00 17 December 2015 15:54 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Anonymous 11 October 2010 at 15:43 …you need to HAVE a brand for there to be any confusion, surely? Reply Link Anonymous 11 October 2010 at 16:49 “Our objective is to be a dominant player for City work…..”. Yes, you always need a regional network in order to able to achieve that. Reply Link Dayglo Dave 11 October 2010 at 17:56 Whilst I am not a big fan of Eversheds I don’t follow Anonymous@4:49pm’s comment. Why can’t Eversheds be a dominant player in the City and have a regional network? Price Waterhouse Coopers, to name just one of the big accountants, has numerous offices across the UK. They also manage to be the UK Number 1 firm. Reply Link A non e mos 11 October 2010 at 20:28 Funnily enough when Eversheds actually initiated the Legal Systems Group, it did so by intentionally keeping the LSG practice distinct from the Eversheds brand to prevent brand devaluation. Now they are subsuming the LSG into mainstream Eversheds to maintain a strong brand… This must be a contradiction in terms! Reply Link Tax 12 October 2010 at 10:30 Dayglo, I take it that you have it on good authority that Deloitte bow down to PwC? Reply Link Dayglo Dave 12 October 2010 at 11:33 @Tax 10.30 am – my authority for the statement is Accountancy Age who reported in their 2010 survey that PWC were the top firm in the UK and that Deloitte came second. Reply Link Anonymous 14 October 2010 at 11:36 Poor LSG, seeing their brand lumped with “redundancy fever” Eversheds. Reply Link Anonymous 14 October 2010 at 14:37 What everyone seems to be forgetting is that various parts of LSG were part of Real Estate before being moved into LSG! Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.