Drafting Sports Sponsorship Agreements Masterclass
- Date 8 April 2014
- Time 09:30 - 17:15
- Location London
- Full venue address Venue to be confirmed 14 days prior to the course date London United Kingdom
- CPD Hours 6
£500 + VAT
Subscribers to the MBL Season Ticket scheme are entitled to 25% discount.
- Event type Seminar
Sponsorship of sports events is a multi-billion dollar world-wide industry - there is a lot to play for and at stake. This one day intermediate level Masterclass will guide participants through the complex maze of legal and practical provisions of sports sponsorship agreements of various kinds, including title and broadcast sponsorships.
The clauses in the corresponding agreements need to be drafted very carefully to reflect the particular circumstances and dynamics of the sporting events to which they relate and the underlying commercial and financial arrangements, as well as the business needs of the particular sponsoring companies.
What You Will Learn
* Sponsorship Hierarchy Official Designations Event Logo and Grant of Rights Clauses
* Exclusivity, Territorial Restrictions and Options to Renew and 'Matching Options' under National and/or European Competition Rules
* Financial and Payment Provisions
* 'Value In Kind' Clauses
* Broadcast Coverage and Schedules
* Advertising Marketing Quality Control and Event Integrity Provisions
* Term Termination and Practical Effects and Consequences
* Force Majeure
* Exchange Control and Tax Aspects
* Proper Law Jurisdiction and Dispute Resolution Clauses
* 'Boiler Plate' Clauses: their advantages and disadvantages
The morning session will be devoted to the theory of sports sponsorship and will review the latest relevant case law, sports regulations and practices.
The afternoon session will be highly practical and interactive based on a critical analysis and review of a standard Sports Event Sponsorship Agreement; a copy of which will be supplied on registration to give delegates the chance to familiarise themselves with its provisions in advance. Drafting issues and techniques will be explained and discussed.
Speaker: Professor Ian Blackshaw, Solicitor, International Sports Lawyer and Academic. He holds a Master's Degree in Sports Law; he is a Visiting Professor at Cambridge, and is an Honorary Fellow of the International Sports Law Centre of the prestigious TMC Asser Instituut in The Hague, The Netherlands, Switzerland. He is a prolific author of books, including his latest on "Sports Marketing Agreements; Legal, Fiscal and Practical Aspects" published by the Asser Press, and contributor to the New Oxford Companion to Law and to professional journals. He has also recently been awarded a Doctor of Laws Degree.
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