ECJ rules on whether domain names and metatags are misleading advertisements

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The European Court of Justice (ECJ) with decision no. C-675/11 dated 11 July 2013 ruled on whether metatags and domain names can be considered ‘advertising’ under the Comparative Advertising Directive (2006/114/EC).

The dispute related to a claim for misleading and comparative advertising in connection with the registration and use of a domain name and of metatags reflecting the trade name and product names of a competitor…

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