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EasyJet approach is right for our no-frills times, firms told

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  • No-frills legal advice

    Soren Lundsberg-Nielsen is absolutely right. Not all clients want or need their law firms to have made massive investments in client portals or extranets, for example. Clients know that the cost of that gets passed on to them. Some clients will prefer to pay a lower rate, in the knowledge that they get the same fundamental quality of service, without all the add-ons, particularly in the current climate.

    The difficult part for traditional firms though will be how they make this differentiation in their charges - can they operate a "no-frills" service alongside their "bells and whistles" service?

    Applying the airline analogy, the answer appears to be "no". Airlines are either "no-frills" or "premium". It may be difficult for law firms to develop differently.

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