Drink firm bullish over name

A drink which has captured 90 per cent of the high-energy drinks market

is at the centre of a pending High Court battle. The makers of Red Bull

have launched proceedings to stop sale of an alcoholic drink called VRB,

one of the nicknames given to Red Bull by drinkers when it is mixed with

vodka. Red Bull Gmbh and Red Bull Co claim that sale by Beverage Brands

(UK) and SHS Sales and Marketing of VRB would confuse the public into

believing it was made by Red Bull. They are seeking injunctions to block

sale of the product and an order that any stocks of the drink should be

handed to them or destroyed along with any other delivery, or destruction

of all articles associated with the proposed sale of VRB. They are

represented in their claim by Laytons.