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A drink which has captured 90 per cent of the high-energy drinks marketis at the centre of a pending High Court battle. The makers of Red Bullhave launched proceedings to stop sale of an alcoholic drink called VRB,one of the nicknames given to Red Bull by drinkers when it is mixed withvodka. Red Bull Gmbh and Red Bull Co claim that sale by Beverage Brands(UK) and SHS Sales and Marketing of VRB would confuse the public intobelieving it was made by Red Bull. They are seeking injunctions to blocksale of the product and an order that any stocks of the drink should behanded to them or destroyed along with any other delivery, or destructionof all articles associated with the proposed sale of VRB. They arerepresented in their claim by Laytons.
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