The Lawyer Africa Elite 2014 features an in-depth look at 46 leading independent firms’ strategies in 15 key sub-Saharan jurisdictions, as well as the views of in-house counsel from some of Africa’s largest companies... Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Top law firms are employing a new breed of marketer on high salaries, but some are refusing to give them strong enough positions in the firm.
If firms want to get the most out of their marketers they need to give them the power to make key strategic decisions at every level of the firm. Rather than employing the marketer simply to attract new business, they should be employed in every element of the firm's internal and external communications - from setting prices to staff benefits and salaries through to corporate identity and marketing communications.
Bringing in non-lawyers to help resolve business issues makes sound business sense. Emasculating them when they get there is a waste.