Categories:Australasia

DLA Piper seals ‘unique’ Aussie merger

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  • Norton Rose does not copy DLA - just remember their difference in approach on making redundancies in the recent crisis. DLA fired, unceremoniously and with little care for the future and Norton Rose took the long term view and looked after its lawyers with a voluntary 4 day week that quickly returned to 5. DLA opens and closes all the time and its opening of an office is less a strategic move than one to garner PR or put down flags eg bulgaria, Clients and lawyers will prefer the more measured and intelligent approach of Norton Rose.

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  • if a uk firm was to merge with an allens arthur robs or a mallesons, this would be big news. But for DLA to merge with phillips fox, is just a further development for DLA in its global mid-market status. Chasing mid market work in local jurisdictions requires skill - a skill that DLA has. It simply fires people when the numbers look bad. But it never helps DLA become a law firm able to advise on major transactions - it doesnt have the people or expertise and . as a result its profitability is based only on a tight equity holding, and bean counting. Not a bad strategy for the DLA equity partners. buts let us all recognise them for what they are - a mid market global law firm that will never make it to the table on big deals and therefore never be as profitable as a major player

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