Dewey hires Paris Hilton's PR man to fight negative press

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  • When the spin doctor has become part of the story it is already time for them to leave the show.
    (And frankly, this guy's presence simply alerts everyone to the fact that Dewey clearly does have a problem.)

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  • As "Backfire" has pointed out, the mere presence of someone who is famous himself for only being hired when the proverbial has already passed through the fan and is plastered all over the walls seems counterintuitive. It just adds to the panic.

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  • Is this the new Howrey?

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  • I agree; when the PR person becomes the story then far from sending a reassuring message that things are being dealt with, it looks like a blame the press and hide the truth strategy.

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  • SJ Berwin and Dewey should merge, they have a lot in common.

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  • I'd also suggest that anyone who holds themselves out as a sophisticated PR operative, but then talks to the press on the record about his supposedly behind the scenes role there, is perhaps not that sophisticated.
    So much for being a PR ninja, more like a PR Mr Bean.

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  • Halliwells did this shortly before they went under.
    Sitrick is no doubt getting some free self-publicity into the bargain - it's what he does, after all.

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  • If I can make an alternative remark on the press, The Lawyer should have said where those 'captions' were seen. The New York Times is a household name, but there is no justification provdied for the selection of the other sources except the implied one of substantiating the claim that Dewey is the subject of negative headlines. If that is true, then why such a ragtag bag of blogs, lesser known trade journals, etc?

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  • The article starts off well, with the firm's name. But its downhill then on - an awful lot of negative words none about Dewey but now linked. Is that what Ninja Spin looks like?

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  • The story is already out of date. With today's announcements, there's now 40 who have left this year. Today's lot included 20 and 30 year veterans, a head of a practice area and a head of an office. Unlikely they're all under performers, so the only conclusions is that the Ship Be Sinking and as many as possible are scrambling for life preservers before it goes James Cameron.

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