Dewey hires Paris Hilton’s PR man to fight negative press By Margaret Taylor 23 March 2012 14:46 17 December 2015 13:27 Sign in or register to continue reading. It's FREE Sign in Email Password Keep me logged in Forgot your password? Not registered? It's FREE! Register now Register with The Lawyer Backfire 23 March 2012 at 15:21 When the spin doctor has become part of the story it is already time for them to leave the show. (And frankly, this guy’s presence simply alerts everyone to the fact that Dewey clearly does have a problem.) Reply Link Irony Overdrive 23 March 2012 at 16:00 As “Backfire” has pointed out, the mere presence of someone who is famous himself for only being hired when the proverbial has already passed through the fan and is plastered all over the walls seems counterintuitive. It just adds to the panic. Reply Link Anonymous 23 March 2012 at 16:03 Is this the new Howrey? Reply Link Kaiser Soze 23 March 2012 at 16:15 I agree; when the PR person becomes the story then far from sending a reassuring message that things are being dealt with, it looks like a blame the press and hide the truth strategy. Reply Link Anon 23 March 2012 at 16:55 SJ Berwin and Dewey should merge, they have a lot in common. Reply Link Backfire (2nd barrel) 23 March 2012 at 16:57 I’d also suggest that anyone who holds themselves out as a sophisticated PR operative, but then talks to the press on the record about his supposedly behind the scenes role there, is perhaps not that sophisticated. So much for being a PR ninja, more like a PR Mr Bean. Reply Link Anonymous 23 March 2012 at 23:34 Halliwells did this shortly before they went under. Sitrick is no doubt getting some free self-publicity into the bargain – it’s what he does, after all. Reply Link Anonymous 26 March 2012 at 09:37 If I can make an alternative remark on the press, The Lawyer should have said where those ‘captions’ were seen. The New York Times is a household name, but there is no justification provdied for the selection of the other sources except the implied one of substantiating the claim that Dewey is the subject of negative headlines. If that is true, then why such a ragtag bag of blogs, lesser known trade journals, etc? Reply Link Anonymous 26 March 2012 at 09:44 The article starts off well, with the firm’s name. But its downhill then on – an awful lot of negative words none about Dewey but now linked. Is that what Ninja Spin looks like? Reply Link Anonymous 26 March 2012 at 14:49 The story is already out of date. With today’s announcements, there’s now 40 who have left this year. Today’s lot included 20 and 30 year veterans, a head of a practice area and a head of an office. Unlikely they’re all under performers, so the only conclusions is that the Ship Be Sinking and as many as possible are scrambling for life preservers before it goes James Cameron. Reply Link Anonymous 26 March 2012 at 15:00 So this guy has become famous for resolving PR issues for celebrities. He’s now decided it’s more lucrative to try and sort out PR issues for law firms. Given the difference in the numbers who read the legal press , that really surprises me. Reply Link Name Email Cancel reply Threaded commenting powered by interconnect/it code.