Dentons tees up Dubai deal with Tiger Woods

Denton Wilde Sapte (DWS) has scored a lead role in Dubai Holding’s second major sporting deal this week, in an agreement that sees Tiger Woods open his first golf course costing £35m.

DWS is advising Dubailand, the gigantic £20bn resort and theme park planned by Dubai’s ruler, Sheikh Mohammed bin Rashid Al Maktoum.

Dubailand is a relatively new client for DWS. The team is being led by the firm’s London-based head of media and sport, Adrian Barr-Smith, and did not have to pitch for the file.

The deal is essentially IP and projects-based. Tiger Woods’ licensing agent ETW signed an agreement with Dubailand for the golf star to design his first golf course. It will be the first in the world to carry the Tiger Woods brand. As well as a par-72 course, there will be a golfing academy, 300 holiday villas, 20 mansions and a luxury hotel.

The course alone is costing £35m, with Woods taking an undisclosed sum from that as his fee.

ETW was advised by Connecticut firm Brody Wilkinson & Ober, Woods’ longstanding personal law firm. Name partner Seth Brody led, with Baker Botts’ DC office advising on US Patriot Act issues.

Dubailand is a subsidiary of Dubai Holding, the holdings company belonging to the Dubai government.

The deal comes just two days after it emerged that Dubai International Capital, also a subsidiary of Dubai Holding, was in £450m takeover talks for Liverpool FC. Freshfields Bruckhaus Deringer is advising Dubai International Capital and DLA Piper is advising Liverpool FC in the talks.