25 September 2000
Baker & McKenzie: After recent expansion the business development department is not anticipating further recruitment in the next year. Resource review is a core part of the business planning process and further recruitment will be dependent on the overall strategy of the firm.
Barlow Lyde & Gilbert: The past two years have seen an increase in the recruitment of specialist skills. This is likely to continue, although not at the pace of recent years. Focus has been, and will continue to be, on industry research and client service driven by the use of IT and the web.
Beachcroft Wansbroughs: Will focus on internal marketing and client care.
Berwin Leighton: There will be a slight increase of staff during the next year. The firm has a sector rather than departmental focus and increased marketing activity is focused on areas that are key to the firm's strategy.
CMS Cameron McKenna: The firm intends to build up specialist functions within the marketing group. For example, business analysis, client development, internal communications and business development.
Denton Wilde Sapte: The department is moving away from "doing the firm's marketing" towards "helping the fee-earners do the marketing". This means more business advice and catalytic input from more experienced people in the team. Main growth area is likely to be the business analysis function which provides support to business and account planning through research, information systems and business analysis.
DLA: Is aiming for specialist support in key business development areas including PR, brand and publications, client relationship management, information management and data integrity, events and hospitality, seminars/training and web editorial.
Eversheds: In terms of numbers, the team will remain pretty static. The firm is in the process of realigning its marketing resources to take account of key sector and practice groups and geographical locations. It is also "ramping up" on client relationship management, service innovation, business analysis and business development training for lawyers.
Freshfields Bruckhaus Deringer: Under review
Hammond Suddards Edge: After Hammond Suddards' merger with Edge Ellison, a three-strong creative team has been working closely with corporate identity consultants Enterprise on rebranding the firm. They are currently rolling out a new collection of brochures and newsletters.
Irwin Mitchell: The firm is looking at its delivery of marketing communications, business development programmes including its CRM programme, integrated cross selling, and new business development. It is also working on the development of market intelligence including market and customer research, brand and positioning, internal communications and systems.
Lovells: Growth has been mainly international. The firm bases people within sectors and, centrally, in digital media and business analysis.
Masons: The department has just restructured. It now employs business development and marketing personnel on a national sector and practice area basis to develop and promote services on a group-wide basis. It has regional office representatives to undertake local promotional activities and provide on-the-spot support.
Nabarro Nathanson: The marketing department is seeking to make at least three senior appointments in the immediate future.
Norton Rose: Is focusing its practice development through the international industry group marketing teams which are responsible for driving through the sector and client business plans.
Pinsent Curtis: Pinsent Curtis has recently undertaken a strategy review and the focus is now on a small number of chosen markets and is based on delivering highly focused legal services to well defined market sectors.
Richards Butler: Little change is planned in the short term but it may consider providing more of a research and marketing intelligence function.
Simmons & Simmons: The focus is on sector and client-based specialisations with the firm building up the number of professional marketing people within those areas.
SJ Berwin: Has recently reviewed its marketing strategy to deploy more of the resource directly within the practice groups, to maximise the ownership of marketing projects and to encourage participation by fee-earners and professional marketing support staff.
Slaughter and May: Does not have a marketing department.
Stephenson Harwood: The marketing team is unlikely to grow beyond its current size. The focus of the marketing and business development effort is to contribute to the development of the firm through giving skilled and experienced advice to practice group leaders and partners.
Wragge & Co: Following major recruitment over the past 18 months, the firm is now working on the skills of the younger team members. The only additional skills the firm would now wish to add to the team are in the areas of websites, intranets and client extranets.