Crazy Frog producer calls on DWS

Life at Denton Wilde Sapte's (DWS) media group is all glamour. The computer gaming team has just completed its first instruction for new client Jamba, which is based in Berlin and operates in the UK under the name Jamster.

Those among you with children between the ages of 10 and 12 will know that Jamster is the very same company that brought the country the Crazy Frog mobile phone ringtone.

Not content with driving everybody insane with a screeching ringtone, the company is now looking to hook kids on mobile gaming.

The company instructed DWS partner Ingrid Silver and her team to conduct a review of the UK regulatory framework of mobile phone games that offer prizes.

Silver has enlisted the help of associate Phil Lee.