CMS partners home in on European strategy
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Partners from the nine CMS network firms will discuss how they can consolidate their position across European markets when they meet for their annual partner conference this month.
The event, which takes place in Vienna between 10-12 June, will focus on how the network can increase revenues in Europe against the backdrop of a market that is not experiencing strong growth.
CMS executive partner Dick Tyler said of the conference: “It’s a fascinating test of the philosophy of Europe. Sure the currency will be a topic of discussion, but that will be the background to discussions over the opportunities for us as an international firm across Europe in a market that’s not growing in absolute size.
“We’ve had a good couple of years - the Continental market has been less affected [by the recession] than the UK market. Our model has been pretty resilient over the years.”
He said firms in CMS have seen more clients looking for a “joined-up service”.
“We’re distinct, if not unique, as the only firm trying to operate exclusively in Europe. It’s not for a lack of ambition - we believe in depth rather than breadth. Why go outside the market before you’ve reach saturation in it?”
