The depths to which firms will sink to get publicity just got lower, the cheesiness of marketing ideas just got smellier, and its all thanks to Welsh powerhouse Leo Abse & Cohen. It actually almost hurts to type these words, but here goes. As the festive season approached, the firm had the brainwave to sell what it calls Good Will vouchers. Geddit? Its a voucher, and with it, you can buy a will. At Christmas. The time of goodwill. Eh? Genius.