The Lawyer Asia Pacific 150 is the only research report to provide a ranking of the top 100 independent local firms and top 50 global firms in the region. The report offers critical review of some of the fastest growing firms and their strategies, a country-by-country guide to leading legal advisers and legal services market trends, plus exclusive insight into the current business development opportunities in the Asia Pacific. Read more
This year, The Lawyer’s annual ranking of the largest UK law firms by turnover is available as an interactive, digital benchmarking tool. For the first time this will allow you to manipulate each data set against the metrics of your choice.
Ageing partners are stifling the way law firms conduct their marketing activity, according to a recruitment expert.
Law Society statistics reveal that the average age of a partner is now 45.4, up from 44.2 in 1997. Marketing Professionals UK’s Jonny Cainer said that marketing in the professions was historically almost entirely dedicated to corporate hospitality and branding. “Even now, some senior partners assume their annual billings correlate to how much client entertaining they do,” he said. “Personal contacts still have an important role to play, but proactive marketing offers more opportunities than the limited old boys’ network to target and secure clients. The most successful firms have already recognised this, and it is crucial that others catch up.”