Building up a profile

In these days of PR, marketing and brand awareness, your name is key. It's all very well working at the law firm with the strongest brand, but in the long term it's still all about personal relationships. You need to build up your own personal brand.

Hammonds Suddards Edge's latest recruit has done just that and his career is flying as a result. The new boy has just been appointed as a construction industry special adviser to the firm.

He fits the bill perfectly and when you hear that his name is Alan Crane, you'll need no further explanation.