What's in a (company) name? — an update

Business and company names are regulated to make sure that misleading names, which may imply unwarranted status or authority, cannot be used. The legislation also places restrictions on the registration of ‘sensitive’ words and names that are the ‘same as’ existing names. These mechanisms are felt by many to be lacking in transparency and it has been suggested that the restrictions place a disproportionate burden on the commercial freedom of many businesses.

The consultation asked three questions: do you think all regulations relating to names should be repealed; alternatively, do you think regulations relating to names should be retained but reduced and simplified; do you think the list of ‘sensitive’ words should be reduced and if so which words would you recommend for removal and why; and do you think the list of words on the ‘same as’ list should be reduced and if so which words would you recommend for removal?

Having taken soundings, the government published its responses to the consultation on 4 October. These are to move forward with proposals to merge the company and business names regulations with the trading disclosures regulations and clarify the trading disclosures regulations so that they are easier to follow…

If you are registered and logged in to the site, click on the link below to read the rest of the Walker Morris briefing. If not, please register or sign in with your details below.

Sign in or Register to continue reading this article

Sign in


It's quick, easy and free!

It takes just 5 minutes to register. Answer a few simple questions and once completed you’ll have instant access.

Register now

Why register to The Lawyer


Industry insight

In-depth, expert analysis into the stories behind the headlines from our leading team of journalists.


Market intelligence

Identify the major players and business opportunities within a particular region through our series of free, special reports.


Email newsletters

Receive your pick of The Lawyer's daily and weekly email newsletters, tailored by practice area, region and job function.

More relevant to you

To continue providing the best analysis, insight and news across the legal market we are collecting some information about who you are, what you do and where you work to improve The Lawyer and make it more relevant to you.

Briefings from Walker Morris

View more briefings from Walker Morris

Analysis from The Lawyer

View more analysis from The Lawyer


Kings Court
12 King Street

Turnover (£m): 42.50
No. of lawyers: 188