What technological developments will 2014 bring?
By Graham Hann
We’ve looked at how the media landscape is likely to change 2014. Here we predict what new technological developments and products might be launched over the coming year and what legal issues could result.
With our technology focus on the entire sector ecosystem, from global technology heavyweights, US businesses launching and expanding in Europe, through to small and medium-sized enterprises (SMEs) based out of London’s Tech City, Berlin or other technology hubs, we have the luxury of a bird’s-eye view of the market. We see the strategic direction of the larger businesses, the technology coming out of the US and other exciting markets, the themes running through the disruptive models of early-stage founders and serial entrepreneurs, through to what grabs the attention of the VCs and other investors. So hopefully applying a little sprinkle of festive market insight to our technology crystal ball, we’ll be putting the following trends on our Christmas lists this year.
Consumers continue to move away from ownership of media content to streaming models and new generations of consumers never experience the High Fidelity lure of media collection, nor do they never make tapes for their boyfriends (making playlists instead perhaps), and these continued trends will fuel the growth of subscription streaming models. As these models are becoming increasingly intertwined with social media, and people share their preferences and discoveries, and respond to those of others, the value of user data to advertisers will continue to rise, and data protection will, as ever, become increasingly important. While more traditional digital streaming models such as iTunes continue to be consumed en masse, it will be interesting to see whether the market evolves when it comes to the rights of users to transfer libraries, at the very least on death, as people build up ever more valuable virtual collections. Recent stories of Bruce Willis being ready to challenge Apple over the ability to pass on his iTunes collection may have turned out to be fabricated; however, as collections grow and the community of users matures, this is perhaps an issue for businesses employing this model to address…
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Briefings from Taylor Wessing
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