Tweet dreams — social media and law firms
Given the risk-averse nature of the legal profession, it is perhaps unsurprising that it has not rushed to embrace social media with quite the same enthusiasm as many other industries have.
With inappropriate blog posts landing trainees in hot water, the potential for libellous comments on Facebook, and you-scratch-my-back references on LinkedIn, the pitfalls are there for all to see.
However, law firms that dismiss social media out of hand are missing a trick. The potential to engage with new clients and new talent, the opportunity to position yourself as a thought leader and the chance to market effectively to a wider audience than ever before are all strong reasons why lawyers need to embrace it — indeed, many of their more technically aware clients may now expect it…
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